Mr. Khawaja Salman Rafique, Minister for SHC&ME Department and Chairperson of the PHIMC Board, held a meeting with the Director Communication of PHIMC on January 27, 2025. The Director provided insights into the communication activities that have been planned and executed to enhance public awareness regarding the Government’s Special Initiatives in Health. The discussion focused on strengthening outreach strategies, media engagement, and innovative communication approaches to enhance the impact and outreach of healthcare initiatives. Other key members of the PHIMC team were also present, contributing to the deliberations on maximizing the effectiveness of public health messaging.
